Facebook may reign supreme when it comes to the social networking space as it is now pushing upwards of 500M members. But when it comes to business networking, one site stands above the others: LinkedIn. This past week, I hosted a live webinar with two individuals that have been labelled “The Linkedin Rockstars“. Lori Ruff and Mike O’Neil shared a number of great tips that you can implement right now to optimize and improve your ranking on Linkedin.
If you have a moment after reading this article, check out the Linkedin webinar replay and download the FREE Linkedin profile guide provided by Lori & Mike.
Now, since Linkedin was top of mind this past week, I was keen to see what I could do to improve my own Linkedin profile. And, ironically, I was scanning my Facebook wall today and came across a post that caught my eye.
Robert Grant who recently launched Crowd Conversion (Facebook Training) hosted a webinar with Lewis Howes and Sean Malarkey. Lewis and Sean are well known in the social media space for their Linkedin and Twitter training and Robert hosted them to share their secrets with his followers.
I signed up for this webinar, but didn’t get a chance to attend the live event. But, I was able to watch the webinar replay today. You can access this webinar replay by clicking on the Facebook image to the left.
Now, I have seen a number of events where Lewis and Sean have presented and they always deliver great content. However, this time, I learned something new that I want to share with you now.
Linkedin SEO Tips
Lewis began the presentation with a challenge for all of the attendees. His 5 step Linkedin SEO challenge asked people to think of the keywords they want to rank higher for in Linkedin and to include them in the following sections on their Linkedin profile:
- Headline
- Current Work Experience
- Past Work Experience
- Summary
- Specialties
As Lewis and Sean continued with their presentation, they were interrupted periodically by Robert while he shared some of the responses they were getting from the attendees. The response was astounding as one after another, the attendees were telling Robert that they were starting to see positive results within minutes of implementing Lewis’s Linkedin SEO tips.
Of course, this caught my attention, so I decided to test out this method myself and have recorded the results in the video below.
Needless to say, I continue to be amazed at the kind of things you can accomplish with social media (and in this case, Linkedin). The results of my Linkedin SEO experiment resulted in me ranking #1 for the keywords “Social Media Consultant” and within the top 15 for the keywords “Social Media Trainer” and “Social Media Speaker”.
I’d like to encourage others to implement Lewis’s simple Linkedin SEO tips. And, of course, if you’d like to know more about how you can optimize and get the most out of your Linkedin profile, consider purchasing Lewis’s Linkedin book: Linked Working.
