Webinar

WestJet – A Social Media Success Story!

Exclusive Webinar Replay

To access the WestJet Webinar replay, simply enter your contact details in the form to the right.  You will automatically be re-directed to a page that will include the WestJet webinar replay, WestJet Twitter case study, WestJet’s presentation slides and the transcribed Q & A.  You will also receive a follow up email with a link that you can access anytime.

When was the webinar hosted?

This exclusive LIVE WestJet webinar was recorded on May 11, 2010.

Who Should Watch?

  • Marketing Professionals
  • Advertising Executives
  • Business Owners
  • Anyone else who is interested in learning how to leverage social media for their personal and business success.

No prior knowledge is required.

Host

Trevor Turnbull

Founder – Social Connect Blueprint

Trevor is an online entrepreneur with extensive experience as a business owner, business development professional and social media consultant. Trevor is the founder of Social Connect Blueprint, a social media training website that provides live, interactive training and educational webinars with thought leaders in the social media space

Trevor is also an avid sports fan and the co-founder of Sport Fan Connect, a consulting company that works with sports teams, brands and events to help improve the connection between and add value for clients, their fans and sponsors.

Guest Presenter

Greg Hounslow

Emerging Media Advisor – Westjet

Greg Hounslow is the Emerging Media Advisor for WestJet. In addition to managing the company’s Facebook, Twitter and YouTube pages he is involved with developing the short and long-term strategies for social media at WestJet.

An avid follower of new technology and social media, Greg is also passionate about travel and tourism, photography, hockey and the great outdoors. He holds a degree in Tourism Management and has travelled to five continents. His work has taken him across Canada and the United States, and has landed him in several locations off the beaten track, such as Cuba, Alaska, Churchill and Mexico.

Webinar Overview

If you or your company are not using social media yet, you are missing out on a massive opportunity to network and market your business. For many people, the biggest challenge is knowing where to start and how to manage your time efficiently.

Maybe you’re a small business owner looking for new ways to market your business on a limited budget. Or, perhaps you are a marketing professional working for a large or small organization and you’ve been thrown into the role of “Social Media Expert”?

Either way, you are going to want to check out this FREE webinar replay with Greg Hounslow, Emerging Media Advisor for WestJet. In this exclusive webinar hosted by Social Connect Blueprint, you will learn:

  • Understand how WestJet has used Twitter to build relationships with their customers through engagement, exclusive offers and contests
  • Find out why WestJet chose to drive traffic to YouTube, rather than to their corporate website, in their current “Care-antee” advertising campaign
  • Find out which social media tools WestJet uses to engage with their client base and learn how to integrate the same social media tools into your own business marketing strategy
  • Understand why you need to focus on building relationships with social media rather than trying to outright sell your products and services
  • Learn how to grow a loyal army of social media advocates that will help you promote your business…..for FREE!
  • Understand how to incorporate social media into your marketing strategy, even if you only have a few minutes a day

To access the WestJet Webinar replay, simply enter your contact details in the form to the right.  You will automatically be re-directed to a page that will include the WestJet webinar replay, WestJet Twitter case study, WestJet’s presentation slides and the transcribed Q & A. You will also receive a follow up email with a link that you can access anytime.

  • erika
    Awesome work Trevor ! I really enjoyed it!
  • Bennett
    on the subject of Brandividual...I had a discussion with a Twitter follower who felt that the Twitter display image should be an individual's photo rather than a company logo. What are your thoughts on this, given that WestJet uses their logo only on Twitter?
  • Lisa
    On a similar line of questionning as Allison, I am curious what considerations or rules you might apply to your social media campaigns when you are dealing with different age categories. When I think of social media I think 18-24 year olds eventhough I use social media sites and I fall outside of that age category....are there things to keep in mind when using the different sites as they apply to age groups? (I hope that makes sense)
  • montedobson
    With all of the different types of social media available, how do you determine which one to focus on to achieve your desired results? How do you target a certain demographic with a product/service that you are offering??
  • patlicata
    My site is for candidates www.medcareervillage.com....but also need to attract clients and recruiters..
    How do you mange content and social media.. and not look like you have 3 customers.. candidates,recruiters & clients.. when you are a site for candidates.


    Today, It Takes A Village !

    Pat
  • Merilee MacLaggan
    I market primarily B2B. Which forms of social media would work best?
  • Reena Verma
    1) When do you experience the highest levels of interaction, via FB and TW, (without running competitions)?

    2) Which interactions tend to result in highest click throughs to your website?

    3) How do you track your ROI?

    4) What else do you "sell", other than flights via social media? (Eg, lounge passes?, etc).
  • Markklaassen
    I operate a small town retail business and would like to pursue social media as a outlet to my customers, but how do I start developing this relationship from scratch? I have a small (but faithful) customer base but as any business does, we need to grow and expand, I just need to know how to do it, with a small budget.
  • How do you encourage the demographic that you are interested in targeting to "follow," "friend," etc you on various social media sites. In other words, once you launch your social media presence, how do you garner an audience?
  • Kudos on your two videos I can see the value in this for larger companies but how could you apply this to a smaller local company like myself I own a handyman service in St Louis and have started to explore Social media I have become tired of Google and all it's crap selling it's soul to the top bidder if you want to be found on Google it has only to do with what you are willing to pay SEO companies tied to them using the back door to list their clients in the top ten listings can this work for smaller companies like myself smaller companies such as mine are the backbone of America we need a new direction


    St Louis Handyman Services
  • glennareid
    I know this is maybe a bit general but I would like to know the steps for getting started with social media. Are there any quick tips that you can give us that we take away some of the overwhelmed.
  • Hi Glenna,

    We will review a number of topics during the webinar and will provide some social media tips that you can implement right away. However, if you'd like to start with the basics, check out the other two videos I have on this site right now. The first one is called "Own Your Online Identity". It reviews a number of social media platforms and walks you through the process of setting up all of your accounts. The second one is called "Get Connected". It will show you how to connect all of your accounts so you can ensure you are consistent with your messaging while maximizing your reach and managing your time efficiently.

    If you have any questions, feel free to email me directly at trevor@socialconnectblueprint.com

    Hope that helps!

    Trevor
  • gordeaston
    How do recognize the newest social media phenomena so you can get involved early?
  • gordeaston
    How do you recognize new social media platforms and get in early.
  • Laura Diemert
    Our company is trying to establish guidelines around blogging. We see value in encouraging the public to openly post comments to us, however, we're unsure what we're opening ourselves up to if these comments aren't moderated prior to going live. We're also concerned that if our guidelines are too strict our employees will not participate. What are your thoughts on this?
  • How do you manage social media campaigns using a virtual assistant while still keeping personality? I want to create a better social media system to market my fitness business, but at the moment do it all myself as I want to keep it 'real' and personal.

    Thanks!

    Caroline
  • Victor_Pang
    How do you keep your online identity and updates from being seen as spam or unwanted information and not loosing that personal connection with your online contacts?

    Looking forward to the webinar and insight.

    Thanks,

    Victor Pang
    Real Estate with a PANG! – Proud member of The PANG Team
    Discover Real Estate LTD.
    #217, 222 – 16th Ave N.E.
    Calgary, AB T2E 1J8
    Residential homes and condominiunms/Commercial/Rural
    Certified Condominium Specialist
    BA Diploma, Marketing
    Mobile: (403) 836-6906
    Office: (403) 230-5590
    iFax: (403) 592-7875
    Email: PANGAHOME@GMAIL.COM
    Website: http://WWW.PANGAHOME.COM

    For the latest Real Estate updates, follow The PANG Team on FACEBOOK @
    http://groups.to/RealEstateWithAPang/
  • grantdoyle
    Greg, how are you engaging Clout Leaders on FB and Twitter to spread the message of what you have? ie. what rewards are in place for people to spread your message and your deals?
  • Gary
    How can a business track the specific outcomes/results of a social media (SM) marketing campaign, e.g., increased sales, and be sure they are the results of the SM campaign?
  • Angeline Hesje
    I'm registered for the webinar. I'll check the date of the arrival of the survey on my home computer so that I can give you the exact date, if I haven't already deleted it to never-never land.

    Are you going to talk about those care-an-tee ads that are being run currently?
  • Hi Angeline,
    I'm glad that you had a good flight and that one of our Sales Super Agents was able to help you sort out your booking in Nov/Dec. We did have some website-related challenges when we changed to our new reservation system, and it sounds like you experienced some of them! Your survey timing feedback is very good. To be honest, I'm not sure why we send it 3 weeks after the flight, but I'm sure there is a good reason and I can find out for you. If you're logging into the webinar, ask me the question and I'll let you know.
    Cheers,
    Greg
  • Angeline Hesje
    I signed up for the webinar in about 2 hours, but I have not received an email about it. Help!
  • Angeline Hesje
    We recently used West Jet to go to Toronto - we flew out of Saskatoon on April 5h and back on April 7th, with a stop in Calgary. Last week, week of April 26th I received a survey about my experience about this flight. This is the first time that I have ever heard from an airline about our experience - I was impressed. BUT once I started into the survey I thought, this should have been sent within a couple of days of returning home. How in the world am I going to remember whether a WestJet employee called me by name, and other minute details? Thumbs up for contacting me about the experience, but thumbs down for timing. I ended up answering the questions to the best of my ability, but I don't think West Jet got the best results possible. And as your customer I felt intruded upon - 3 weeks later. I know that I could have given a much better response to the survey, as well as I would have felt much better about doing the survey if the timing of receipt would have been closer to the date of return. PS - your website was a nightmare to use in November/December when we were trying to book flights to Mexico. I finally had to phone someone to help me and I must say that the person was polite and handled my issues with great aplomb! I was relieved!
blog comments powered by Disqus

To get the WestJet webinar replay, WestJet presentation slides and the transcribed Q & A, enter your contact details. If you already RSVP'd for the LIVE webinar, no need to resubmit your contact details. We'll make sure you get the email!

We respect your privacy. If you decide to unsubscribe at any time, it is as simple as one-click, no questions asked!

Share This Content

Interested in learning how you can make $$ by helping promote Social Connect Blueprint? Get Started as an Affiliate

Past Webinars

WestJet - A Social Media Success Story
Folk Media - Get Connected
The Linkedin Rockstars - Rock The World With Your Online Presence
Panchero's Mexican Grill - How to Build a Fan Base 1 Burrito at a Time
Powered by WishList Member - Membership Software